Kait Around The Kingdom

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The Carousel Project

Disney Throwback

The Orange Bird

Have you ever heard of the Orange Bird? This sweet and silent citrus-inspired mascot has become a prominent part of Disney Parks merchandise over the past few years, but where did he get his start? The Orange Bird is actually older than Walt Disney World and was created with marketing in mind! Let’s take a trip back in time to relive the story of the Orange Bird. Sponsorships for the Magic Kingdom When Walt Disney World was still under construction, Disney was in the market for  ...

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Disney Throwback

A True McDisney Production

“This is the most ambitious promotional effort ever developed between two of the world’s best-known family-friendly brands. The agreement we announce today is a true McDisney production.” – Michael Eisner, Disney CEO. McDonald’s and Disney, there was no more perfect pair than these two in the late 1990s and early 2000s! Whether you were young or young at heart during this time, if you spent any time at McDonald’s during this decade, you were sure to find some Disney  ...

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Disney Lifestyle

The Carousel Project

Have you ever wondered how theme parks do what they do? How Disney Parks get millions of Guests through the gates year after year? How they have created brand loyalty and buzz that has stood the test of time since 1954? There’s a brand new Disney History Podcast that’s inspired by answering these questions — The Carousel Project. The Carousel Project The Carousel Project is an audio journey through Disney and theme parks history — through the lens of marketing and  ...

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